Posts Tagged ‘equipment’

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Nikon’s PR Disaster – RESPONSE

September 29, 2011

After the misstep of posting the following  on their Facebook Page:

“A Photographer is only as good as the equipment he uses.” 

Nikon has issued the following reponse:

“We know some of you took offense to the last post, and we apologize, as it was not our aim to insult any of our friends. Our statement was meant to be interpreted that the right equipment can help you capture amazing images. We appreciate the passion you have for photography and your gear, and know that a great picture is possible anytime and anywhere.”

We all got a good chuckle out of this.  It was so obviously just poor choice of words and not a legitimate sentiment by the camera giant.  Forgive and forget… I’ll let the love affair with my two Nikons and various Nikkor lenses continue now.

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Nikon's Huge Public Relations Error…

September 28, 2011

Nikon published a post on their Facebook Page stating:

 

 

“A Photographer is only as good as the equipment he uses.” 

 

 

Now, I understand the sentiment of this, but when you actually stop and read it, it can be taken as:

1) You can’t shoot good photos, unless you have [our] “good” gear.  

Or even more scandalous…

2) Your “good” photos, are a a result of our “good” gear 

… thus totally discounting your skill and hardwork in the process. 

This is more humorous to me than offensive.  But really… just a wonderful example of why it’s important to have the PR team run the post by someone before it goes live.

How much enjoyment do you think the folks over at Canon are getting out of this.  🙂

 

 

h1

Nikon’s Huge Public Relations Error…

September 28, 2011

Nikon published a post on their Facebook Page stating:

 

 

“A Photographer is only as good as the equipment he uses.” 

 

 

Now, I understand the sentiment of this, but when you actually stop and read it, it can be taken as:

1) You can’t shoot good photos, unless you have [our] “good” gear.  

Or even more scandalous…

2) Your “good” photos, are a a result of our “good” gear 

… thus totally discounting your skill and hardwork in the process. 

This is more humorous to me than offensive.  But really… just a wonderful example of why it’s important to have the PR team run the post by someone before it goes live.

How much enjoyment do you think the folks over at Canon are getting out of this.  🙂