Nikon's Huge Public Relations Error…

September 28, 2011

Nikon published a post on their Facebook Page stating:



“A Photographer is only as good as the equipment he uses.” 



Now, I understand the sentiment of this, but when you actually stop and read it, it can be taken as:

1) You can’t shoot good photos, unless you have [our] “good” gear.  

Or even more scandalous…

2) Your “good” photos, are a a result of our “good” gear 

… thus totally discounting your skill and hardwork in the process. 

This is more humorous to me than offensive.  But really… just a wonderful example of why it’s important to have the PR team run the post by someone before it goes live.

How much enjoyment do you think the folks over at Canon are getting out of this.  🙂




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